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Equipment rental for events
Equipment rental is one of the hidden costs that catches new promoters off guard. The difference between a $425 CDJ...
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Fake follower detection
Fake followers are the counterfeit currency of the nightlife scene. A DJ with 10,000 followers who can actually bring 20...
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The competitor playbook: never name them, just outbook them
The instinct when a competitor attacks is to fire back publicly. Name them, expose them, rally your audience against them....
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The 10-second cold ad that converts
The 48-video funnel system we designed had one anchor format: a 9.9-second vertical cold ad. That is the top-of-funnel creative...
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The ‘everywhere effect’
The goal is not to be everywhere. The goal is to feel everywhere. On a modest ad budget, you can...